Shine Bathroom raises $750K for a smart home add-on that flushes away your toilet doldrums – TechCrunch
One ongoing theme in the world of smart homes has been the emergence of gadgets and other tools that can turn “ordinary” objects and systems into “connected” ones — removing the need to replace things wholesale that still essentially work, while still applying technology to improve the ways that they can be used.
In the latest development, a smart home startup from Santa Barbara called Shine Bathroom has raised $750,000 in seed funding to help build and distribute its first product: an accessory that you attach to an existing toilet to make it a “smart toilet.”
It’s a dirty business, but someone had to do it.
Shine’s immediate goal is to flush away the old, ecologically unfriendly way of cleaning toilets; and to provide the tools to detect when something is not working right in the plumbing, even helping you fix it without calling out a plumber.
The longer-term vision is to apply technology and science to rethink the whole bathroom to put less strain on our natural resources, and to use it in a way that lines up with what we want to do as consumers, using this first product to test that market.
“Bathrooms are evolving from places where we practice basic hygiene to where we prepare ourselves for the day,” said Chris Herbert, the founder and CEO of Shine. “Wellness and self care will be happening more in the home, and this is a big opportunity.”
Shine’s first injection of money is coming from two VCs also based in Southern California: Entrada Ventures (like Shine also in Santa Barbara), and Mucker Capital, an LA fund specifically backing startups not based in Silicon Valley (others in its current porfolio include Naritiv, Everipedia and Next Trucking).
The Shine Bathroom Assistant, as the first product is called, is currently being sold via Indiegogo starting at $99, with the first products expected to ship in February 2020.
It’s a fitting challenge for a hardware entrepreneur: toilets are a necessary part of our modern lives, but they are unloved, and they haven’t really been innovated for a long time.