NVIDIA’s new Shield TV wins the Android TV market with amazing 4K upscaling – TechCrunch


NVIDIA has a new family of Android TV-based streaming devices, as tipped early via a couple of leaks from online stores. The new NVIDIA Shield TV ($149) and Shield TV Pro ($199) replace the existing Shield TV generation of hardware, which debuted in 2017. Both new Shields offer new Tegra X1+ processors, which outperform the predecessor chip by about 25 percent, and make possible one of this Shield’s new highlight features: AI-powered 3K up-conversion for HD content.

Both Shield TV and Shield TV Pro also support Dolby Vision HDR content, as well as Dolby Atmos surround sound. The differences between the two devices center mainly around physical design, with the Shield TV adopting a cylindrical tube design, and the Shield TV Pro looking more like its predecessor (basically a small set-top box form factor). The Shield TV Pro also gets more RAM (3GB vs. 2GB), more storage (16GB vs 8GB) the ability to transcode 1080p streams when acting as a Plex Media Server, support for the SmartThings Link to turn it into a SmartThings smart home hub and advanced Android gaming support, along with two USB 3.0 ports.

Nvidia Shield TV 4I’ve been using the Shield TV for around a week now, and this is definitely a worthwhile upgrade for anyone looking to get the best possible experience available in an Android TV home theater device. NVIDIA has clearly done a lot to survey the market, look at everything that’s come out in the two years since it last updated this hardware, and delivery generational improvements that help it stand out from the crowd in meaningful ways.

Android TV now ships on a lot of smart TVs, and there have been many generations of Roku and Amazon Fire TV devices introduced since we last saw a new Shield from NVIDIA – all of which adds up to needing to really do something special to ask for $149.99 from consumers to invest in a new dedicated streaming media box. NVIDIA has always delivered a lot of value for the upfront cost of their streaming hardware, with consistent updates over the life of the devices that add plenty of new features and improvements. But this…



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