More layoffs at pivoting London ed tech startup pi-top – TechCrunch


London ed tech startup pi-top has gone through another round of layoffs, TechCrunch has learned.

Pi-top confirmed that eight jobs have been cut in the London office, saying the job losses resulted from “restructuring our business to focus on the U.S. education market.”

In August we broke the news that the STEM hardware-focused company had cut 12 staff after losing out on a major contract; pi-top told us then that its headcount had been reduced from 72 to 60.

The latest cuts suggest the workforce has been reduced to around 50 — although we have also heard that company headcount is now considerably lower than that.

One source told us that 12 jobs have gone in the London office this week, as well as additional cuts in the China office, where the company’s hardware team is based — but pi-top denied there have been any changes to its China team.

Pi-top said in August that the layoffs were related to implementing a new strategy.

Commenting on the latest cuts, it told us: “We have made changes within the company that reflect our business focus on the U.S. education market and our increasingly important SaaS learning platform.”

“The core of our business remains unchanged and we are happy with progress and the fantastic feedback we have received on pitop 4 from our school partners,” pi-top added.

Additionally, we have heard that a further eight roles at the U.K. office have been informed to staff as at risk of redundancy. Affected jobs at risk include roles in product, marketing, creative services, customer support and finance.

We also understand that a number of employees have left the company of their own accord in recent months, following an earlier round of layoffs.

Pi-top did not provide comment on jobs at risk of redundancy, but told us that it has hired three new staff “to accelerate the SaaS side of our education offering and will be increasing our numbers in the U.S. to service our growth in the region.”

We understand that the latest round of cuts have been communicated to staff as a cost-reduction exercise and also linked to…



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