Google launches .new domain shortcut registrations for businesses


Businesses will be able to register their own Domains with an extension of .new to take users to a website for creating content.

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Users of G Suite can easily browse to a web page for a specific product simply by adding the extension .new to the name as a shortcut. Type docs.new in your browser, and you’re taken to a Google Docs page where you can create a new document. Type sheets.new, and a page for Sheets pops up where you can create a new spreadsheet. Type sites.new, and a page for Google Sites appears where you can create a new web page. Now, Google is bringing that same quick and convenient type of web page shortcut to all businesses.

SEE: Domain Name System (DNS) Policy (TechRepublic Premium)

During an initial limited registration period starting December 2, 2019, and running through January 14, 2020, any company will be able to register a domain name using the .new extension. The .new domain serves the same purpose for businesses as it does for Google’s own G Suite. It’s designed to easily take users to a page for creating online content or generating some type of action. In fact, all .new domain names must be used for action generation or online creation flows, according to Google’s .new Domain Registration Policy.

As some examples, Spotify will offer a .new shortcut called playlist.new to let you create a new playlist to add songs to your Spotify library. eBay will provide a .new shortcut called sell.new to help you find the right product up for auction or sale. Webex will offer a shortcut called webex.new as a fast way for Webex users to start a personal online meeting from any browser. And OpenTable will provide a shortcut called reservation.new to allow you to…



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