Do you really need a Chief Mobility Officer? (Spoiler alert: nope)
While one in three large enterprises has a chief mobility officer (CMO), according to one survey, that role is now largely duplicative and unnecessary – and creating it can hit a company’s bottom line.
Management consultancy Janco Associates, which lists job descriptions and conducts bi-annual salary surveys, last week updated its description of a Chief Mobility Officer (CMO) to include privacy compliance policies in light of the California Consumer Privacy Act (CaCPA), which goes into effect in January.
“As the use of personal mobile devices, social networking, and compliance requirements expand, organizations are faced with a dilemma. How can they balance privacy compliance mandates like CaCPA with business continuity, security, and operational needs in an ever more complex operating environment?” said Victor Janulaitis, CEO of Janco Associates.
CMOs tend to be found in larger enterprises with $250 million or more in revenue; about 32% of those larger organizations have individuals who fill the role. That percentage falls to below 20% for an organization in the $100-million-revenue range, according to Janulaitis.
The roles for both worker-facing and consumer-facing CMOs are on the rise, Janulaitis said.
A chief mobility officer, according to Janco, is responsible for the overall direction of all mobility issues associated with information technology applications, communications (voice and data), and computing services within the enterprise; that includes managing BYOD programs, defining OS platforms and devices to support, device security and setting and enforcing mobile policies.
Not everyone agrees, however, that a mobility chief is needed and in some cases creating the position can be detrimental to existing C-level executives and a firm’s bottom line.
Brian Hopkins, a principal analyst with Forrester Research, said CMOs are just the latest in a trend of creating chief-x officers to address every new issue that emerges.
For most organizations, the plethora of CxO positions being created – from chief mobility and chief digital to…