Digital transformation: Why companies need a sense of urgency


TechRepublic’s Karen Roby talks with futurist Brian Solis about the trends shaping digital transformation.

Digital transformation: Why companies need a sense of urgency
TechRepublic’s Karen Roby talks with futurist Brian Solis about the trends shaping digital transformation.
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TechRepublic’s Karen Roby talks with futurist Brian Solis about some of the changes shaping digital transformation, such as operational models and modernizing infrastructure. The following is an edited transcript of their conversation.

Brian Solis: Every year I published (and I might retire it this year) The State of Digital Transformation for the last five years. And essentially what that research has shown is sort of this eventual but certainly sluggish migration from the digital transformation of, so for example, cloud, customer support, what have you, to a more enterprise-wide, cross-functional digital transformation, which is essentially saying, business optimization, business modernization, or change management. Because what the underlying forces behind, or at least the underlying opportunity behind, digital transformation is that this is an opportunity for the entire organization to not just modernize how it works on the inside or the back office, but also how it functions, how it feels, how it resonates with the front office, the market, the customer, the employee. The digital in this is really about innovation. Some of the things that I’m not seeing are that prioritization and that sense of urgency around digital transformation to essentially make businesses more relevant or modern and more promising and ultimately profitable in a modern economy.

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Karen Roby: Are companies still treating IT as a different department, or is it more integrated now?

Brian Solis: I think if I could add any value to the conversation, it would be this:…



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