A bike lover’s take on the Cowboy e-bike – TechCrunch


Electric-bike maker Cowboy recently let me spend a couple of weeks with one of their e-bikes. It’s a well-designed e-bike that makes biking effortless, even if you’re going uphill.

Cowboy is a Brussels-based startup. The company raised a $3 million seed round a couple of years ago and an $11.1 million (€10 million) Series A round last year.

The company designs e-bikes from scratch. Components feel more integrated than in a normal e-bike. And it also opens up some possibilities when it comes to connectivity and smart features.

Cowboy sells its bikes directly to consumers on its online store. It is currently available in Belgium, France, Germany, the Netherlands and Austria for €2,000 ($2,220).

I rode 70 kilometers (43 miles) in the streets of Paris to try it out. For context, riding a bike in Paris is nothing new for me. I primarily use my non-electric bike to go from point A to point B — bikes are commuting devices for me. And given that Cowboy is primarily designed for densely populated cities, I thought I’d give it a try.

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From the outside, the Cowboy e-bike is a sleek bike. It features a seamless triangle-shaped aluminum frame, integrated lights and a low-key Cowboy logo near the saddle. The handlebar is perfectly straight like on a mountain bike. The only sign that this is an e-bike is that the frame is much larger below the saddle.

The e-bike is relatively light at 16 kg (35 lbs). Most of the weight is at the back of the Cowboy e-bike because of the battery. But an investor in the startup told me that it wasn’t a problem and that he was even able to attach a baby seat at the back.

There are two things you’re going to notice quite quickly: there are no gears and there’s a rubber and fiberglass belt. Cowboy has opted for an automatic transmission — motor assistance kicks in automatically when you need it the most, such as when you start pedaling, accelerate or go uphill.

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If you usually ride on a normal bike, this feels weird at first. I constantly shift from one gear to another. With the Cowboy e-bike, you have to trust the bike…



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