2020 predictions for technology, consumer packaged goods and retail
Nielsen released predictions for the next decade at the Gartner IT Symposium/Xpo 2019 and CPG and retail supply chains will need automation, blockchain and enhanced analytics to improve security.
Trust in society today is at a low point, yet, consumers still expect brands to know them and cater to them, according to one of the newly-released predictions by global measurement and data analytics company Nielsen.
Every issue pertaining to truth and transparency cannot be solved with privacy legislation, according to Nielsen. Big brands will have to confront and counteract the consequences of social network attacks, such as the growing use of AI-based deepfake technology to destroy a brand’s credibility. Deepfake distorts what is real and what is fake—and there needs to be constant vigilance from brands to counteract these efforts, advised Arun Ramaswamy, chief technology officer of Global Connect, at Nielsen, which released its predictions for technology, consumer packaged goods and retail for 2020 and the next decade, at the Gartner IT Symposium/Xpo 2019 in Orlando, FL last week.
SEE: Special feature: Tech Budgets 2020: A CXO’s guide (TechRepublic free PDF download)
“The true effects and risks remain to be seen, but they will only increase as the technology enhances,” he noted.
How brands can increase consumer trust
Both businesses and consumers must fight off attempts to undermine trust and misinformation and work toward maintaining privacy, the company says. To strengthen the trust economy, companies must be fully transparent in how they’re collecting…